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Events Calendar

Half day workshop "Social Media - the Essentials" with Paul Sullivan, 2016 BBC Apprentice Candidate

Defining a Strategy that Supports your Business Goals

We are delighted to welcome back Paul Sullivan successful businessman, owner of  MODEDAWEB and candidate on the 2016 series of BBC's The Apprentice. 

Date:    Wednesday 22 November 2017
Time:   0830 - 1230
Venue:   Holiday Inn Express, London Stansted Airport, CM24 1PY (Click for location)

Hear from the Expert

Paul will be running a half day workshop to help increase your reach, brand awareness and messaging across social media platforms.

This will be an interactive session to get you involved and show you how best to use the tools available to you.

This isn’t simply a matter of producing tweets and updates but by putting together a comprehensive strategy, using curated content, content sharing, managing communications really drives growth on social media platforms -  so get yourself booked on before it's too late!

Paul Sullivan Content social media training

The world of social media is changing rapidly, with new updates and networks being released at the blink of an eye, how are you supposed to keep up? That’s where experts like Paul come in. This workshop is designed to keep you on top of the latest changes and updates within the industry.


 At the workshop you will learn:

Content & Social Media Training

Paul will cover off the basics of setting up effective social media accounts.

  • Content creation and content sharing strategies.
  • Facebook Ads and why.
  • Why you should use Linkedin.

He will also cover off other tools to help you get started.

Course Content

Buyer Personas & Content

  • What are buyer personas and how do I create and use them?
  • Using personas to create content


  • 14 Steps to a better Twitter Profile
  • Content Sharing and Why


  • Set up a great Facebook Business Page
  • Content & Content Sharing
  • Paid Ads & Facebook Audiences


  • Optimise your profile, shout loud and long
  • Create a company Page and use it
  • Linkedin Content Strategy

Other Tools

  • Authority Building with Social Media Tools
  • Grow your audience with Keywords

There will be an opportunity for Q&A at the end of the session to ensure you have a full understanding of the mornings topics to enable you to take away and put in place within your own business.  

Who should attend?  

If you are a novice or perhaps struggling to keep up with the rapidly evolving world of social media and how to use it effectively as part of your marketing and sales strategy... this is for you. 

Even if you are an "expert" in this field, we encourage you to come along as there is always something new to learn!

What you need to bring:

  • Pen and notepad
  • Laptop, Tablet or iPhone (fully charged!)
  • and more importantly - Your attention!

Networking Opportunity

Everyone in attendance will be there for the same thing – to learn. However, don’t just sit and leave once it’s over. Take advantage and create valuable business contacts with fellow delegates, share details of your business and  what you've tried, what worked and what your've struggled with in respect of social media.

Networking with others is important to your business, you never know who you could meet from your next client, collaborator or even a new employer so be sure to bring plenty of business cards, just in case.

Places are limited to book your's early to avoid disappointment.    book now


SACC Members:    £35 + vat (promo code required, plese contact This email address is being protected from spambots. You need JavaScript enabled to view it. for details)
Non Members:   £45 + vat
    Includes breakfast roll and a cuppa and mid morning refreshments.


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Thanks to our Sponsors 

holiday inn

A modern Stansted Airport hotel with secure parking, a restaurant, free Wi-Fi and breakfast included.

Holiday Inn Express® London - Stansted Airport hotel is a five-minute shuttle ride from the departure terminal. It's two miles from the M11 motorway, so you can drive to Cambridge in about 40 minutes and to central London in less than an hour. Regular direct trains from Stansted Airport station reach London in 45 minutes and Cambridge in around half an hour.

Half an hour's drive away, you can explore the medieval colleges of Cambridge University. Chelmsford City Racecourse is less than 20 minutes away by car. The shops, cinemas and restaurants of the enormous Westfield Stratford City shopping centre are 40 minutes away via the M11.

You can host meetings for up to 70 people in the hotel's five modern conference rooms. There's free Wi-Fi throughout the hotel and secure on-site parking. Addenbrooke's Hospital and the many medical companies in Cambridge are less than 40 minutes' drive away.

Kickstart your day from 4am onwards with an inclusive Express Start Breakfast featuring beans, scrambled eggs and sausages. Unwind in the gym, watch live football on screens in the sports bar or treat yourself to rotisserie chicken in the Great Room restaurant. You can print your boarding pass in the lobby before flying.

Contact Julie Budden (01279) 87 00 64
Location Holiday Inn Express, London Stansted Airport, CM24 1PY.